SHOT Show isn’t a one-and-done sales event. It’s tee box number 1 for your entire year. Whether you’re a first-timer or a veteran with scar tissue on both heels, this guide turns hallway chaos into a repeatable playbook you can actually execute.
Ryan StoutDealers across the country are accelerating their move to electronic 4473s (e4473) and cloud-based record keeping. The shift, driven by both convenience and compliance, has quickly turned from a forward-thinking upgrade into an industry standard.
The U.S. Fish and Wildlife Service (USFWS) extended its Voluntary Lead-Free Hunting Ammunition Incentive Program for the 2025–26 season across selected national wildlife refuges. The expansion now covers 25 hunting seasons at 13 refuges in 11 states [1].n
Ryan StoutIn a rapidly evolving outdoor-sports and firearms market, where consumers expect premium gear, immersive content, and reliable availability, brands can’t afford to let their value erode. That’s why minimum advertised pricing (MAP) remains one of the most critical tools for protecting brand equity, preserving margins, and ensuring consistent messaging across channels.
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