Social media marketing in the firearms, hunting, and outdoor industries lives in a constant state of contradiction. Brands are expected to show up, stay relevant, and grow awareness while navigating shifting platform rules, inconsistent enforcement, and limited paths to direct conversion.
The outdoor industry is in the middle of a quiet but meaningful shift. What used to be cleanly separated categories — hunting, camping, overlanding, tactical, preparedness — are blending into a single, more flexible consumer mindset.
Ryan StoutCalifornia’s new Assembly Bill 1263 (AB 1263) is set to dramatically reshape how firearm-related products are sold and shipped to residents across the state. Signed in October 2025, the law extends the existing Firearm Industry Responsibility Act (FIRA) and adds new identification, notice, and compliance requirements for all firearm-industry members, including online retailers, manufacturers, and distributors.
SHOT Show isn’t a one-and-done sales event. It’s tee box number 1 for your entire year. Whether you’re a first-timer or a veteran with scar tissue on both heels, this guide turns hallway chaos into a repeatable playbook you can actually execute.
Copyright 2025. Buying Freedom Group. All Rights Reserved.
