The Breakthrough:

THE NEW WAY BRANDS REACH RETAILERS

It’s time for a smarter, simpler supply chain. We provide the infrastructure that simplifies how brands reach retailers—faster, smarter, and with far more transparency.

A New Era of Brand-to-Retail Commerce

For years, manufacturers have built great products, then lost visibility and control the moment those products entered the traditional supply chain. Retailers fought shrinking margins, and customers grew frustrated by unclear availability.

BFG changes the operating model. We built a direct path to retail supported by data. You can see where products are, identify demand patterns, and make decisions with confidence—not guesswork.

Your Smarter, Simpler Supply Chain

BFG isn't just a new layer of complexity. It is a complete ecosystem comprised of five powerful pillars.

Direct Brand-to-Retailer Ordering

The foundation of the platform. Retailers purchase directly from participating brands through a streamlined experience designed for modern commerce, reducing back-and-forth and eliminating friction.

Real-Time Inventory Store Locator

Stop losing sales to uncertainty. Know exactly where your products are in stock at the retail level, so you can route customers to stores ready to sell immediately.

Real-Time Retail Intelligence

Stop guessing and start operating. Turn sales, inventory, and demand into clear, actionable signals so you can understand what is happening in-market right now.

The Content Engine

One source of truth. Ensure every retailer channel stays accurate with synchronized product specs, images, and pricing, directly from the manufacturer.

Class-Leading Shipping Rates

Turn shipping from a cost center into a competitive advantage. Access unreal flat rates nationwide for pistols, rifles, and ammo to improve margins and conversion.

Built for Modern Commerce

From the dashboard to the mobile app, experience an interface designed for speed and clarity.

texts texts

texts texts

Texts Texts Texts Texts Texts TextsTexts Texts TextsTexts Texts TextsTexts Texts Texts

Trusted by Industry Leaders

BFG isn't just a new layer of complexity. It is a complete ecosystem comprised of five powerful pillars.

LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo

The future of commerce belongs to brands and retailers that move faster, operate smarter, and stay aligned.

- Ezra Weinstein, CEO, Buying Freedom Group

Experience the New Way Brands Reach Retail

Join the brands building what's next.