BFG

What SHOT Show 2026 Confirmed About Dealer Technology and Why BFG Is Leaning In

February 05, 20264 min read

SHOT Show 2026 was busy, loud, and productive in the way the industry expects. Thousands of manufacturers, retailers, distributors, and solution providers came to Las Vegas to connect, and review new products.

Beyond the booths and new product launches, one theme came up repeatedly in conversations with dealers and brands: the way the industry buys, manages data, and places orders is still catching up to modern expectations.

That is exactly where Buying Freedom Group continues to focus.


Dealer Conversations at SHOT Show 2026 Were About Efficiency, Not Hype

Walking the floor and talking with retailers made one thing clear. Dealers are not looking for more tools. They are looking for fewer problems.

The most common topics we heard:

  • Ordering that still relies on emails and spreadsheets

  • Pricing inconsistencies that create compliance risk

  • Product data that takes too long to clean and publish

  • Inventory visibility that is often outdated by the time it is shared

SHOT Show confirmed what we see every day: dealers want systems that reduce friction.


What the BFG x Patchworks Integration Means For The Industry

One of the most important conversations we had at SHOT Show 2026 was around integration and connectivity. That is why our partnership with Patchworks matters so much.

Together, Buying Freedom Group and Patchworks help manufacturers and retailers:

  • Connect systems without heavy custom development

  • Move accurate product and pricing data between platforms

  • Reduce manual work that causes delays and errors

To dig deeper into this, we recorded and released a podcast live from SHOT Show.

🎙 Watch the Buying Freedom Group x Patchworks SHOT Show podcast:

The conversation focuses on real integration challenges in the shooting sports industry and why cleaner data and better connectivity are no longer optional.


SHOT Show Product Momentum Only Matters If Dealers Can Act on It

SHOT Show is still one of the best places to discover new products, but discovery alone does not drive revenue. What happens after SHOT is where most brands and dealers either win or stall.

A great example is the Type B pistol from Archon Firearms.

https://www.shootingillustrated.com/media/xu5btxm5/archonb.jpg?anchor=center&height=551&mode=crop&quality=60&rnd=132683372364770000&width=987https://spb-cdn.coreware.com/cache/image-full-92947-116f6c3db2ecbde304b3762c74c6b1f6.jpg

The Archon Type B drew attention at SHOT Show for its design and engineering, especially the low bore axis. Dealers who saw it are now asking how to get it ordered quickly and accurately.

We filmed a hands on video of the Archon Type B to give dealers a closer look.

More importantly, the Type B is now available for dealer ordering through the Buying Freedom Group portal. You can login or register at buyingfreedom.app today!


Turning Interest into Orders through BFG

Buying Freedom Group exists for this exact moment. When interest is high and time is limited, dealers need a clear path from product discovery to checkout.

Through BFG, authorized dealers can:

  • Access clean, accurate product data from participating manufacturers

  • Order using compliant pricing structures

  • See real time inventory availability where provided

  • Place and manage orders without chasing updates

If you already have a BFG account, you can move straight from interest to order.

👉 How to place and checkout orders in BFG:
Read the tutorial here!

If you do not yet have an account, SHOT Show 2026 made the case clear.

Create your account here:
https://buyingfreedom.app

Still Uncertain? Book a time to chat with us and get an in depth demo of the whole platform!

https://buyingfreedomgroup.com/book-appointment


The Real Takeaway From SHOT Show 2026

SHOT Show 2026 reinforced that new products and strong brands still matter. But the dealers who succeed are the ones who can act quickly with accurate data, compliant pricing, and simple ordering.

Partnerships like Patchworks, product launches like the Archon Type B, and platforms like Buying Freedom Group all point in the same direction. Less friction. More clarity. Better buying experiences.


Sources Cited

  1. National Shooting Sports Foundation (NSSF)
    48th SHOT Show Closes With Big Crowds, Big Deals, Big Innovation
    https://www.nssf.org/articles/48th-shot-show-closes-with-big-crowds-big-deals-big-innovation/

  2. National Shooting Sports Foundation (NSSF)
    48th SHOT Show Gets Underway
    https://www.nssf.org/articles/48th-shot-show-gets-underway/

  3. SHOT Show Official Website
    Day 3 Highlights: SHOT Show Update
    https://shotshow.org/day-3-highlights-shot-show-update/

  4. SHOT Show Official Website
    SHOT Show 2026: What to Know Before You Go
    https://shotshow.org/shot-show-2026-what-to-know-before-you-go/

  5. SHOT Show Official Website
    New Buyer Tools, Discounts, Revenue Ideas, and More
    https://shotshow.org/new-buyer-tools-discounts-revenue-ideas-more-shot-show-updates/

  6. Trade Show Executive
    What SHOT Show 2026 Gets Right About Scale, Networking, and Saying No
    https://tradeshowexecutive.com/bigger-isnt-better-what-shot-show-2026-gets-right-about-scale-networking-and-saying-no/

  7. The Outdoor Wire
    Celerant Ignites Smarter Growth for FFL Dealers at SHOT Show 2026
    https://www.theoutdoorwire.com/releases/2026/01/celerant-ignites-smarter-growth-for-ffl-dealers-at-shot-show-2026

  8. National Target Magazine
    SHOT Show 2026: How to Make the Most of Your Time in Las Vegas
    https://nationaltarget.com/shot-show-2026-how-to-make-the-most-of-your-time-in-las-vegas/

  9. Buying Freedom Group x Patchworks Podcast (SHOT Show 2026)
    https://youtu.be/Wshqc4zGnGc

  10. Archon Firearms Type B Video by Buying Freedom Group
    https://youtu.be/8EPdsL9Cghg


Head of Demand Generation

Anna Grace Main

Head of Demand Generation

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