The Blog

What SHOT Show 2026 Confirmed About Dealer Technology and Why BFG Is Leaning In

What SHOT Show 2026 Confirmed About Dealer Technology and Why BFG Is Leaning In

What SHOT Show 2026 Confirmed About Dealer Technology and Why BFG Is Leaning InAnna Grace Main
Published on: 05/02/2026

SHOT Show 2026 was busy, loud, and productive in the way the industry expects. Thousands of manufacturers, retailers, distributors, and solution providers came to Las Vegas to connect, and review new products.

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Why MAP Pricing Still Matters in 2025, And How Smart Brands Are Reinforcing Their Value Chain

Why MAP Pricing Still Matters in 2025, And How Smart Brands Are Reinforcing Their Value Chain

Why MAP Pricing Still Matters in 2025, And How Smart Brands Are Reinforcing Their Value ChainRyan Stout
Published on: 12/11/2025

In a rapidly evolving outdoor-sports and firearms market, where consumers expect premium gear, immersive content, and reliable availability, brands can’t afford to let their value erode. That’s why minimum advertised pricing (MAP) remains one of the most critical tools for protecting brand equity, preserving margins, and ensuring consistent messaging across channels.

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