The Blog

California AB 1263: What the New Firearms-Industry E-Commerce Law Really Means

Ryan Stout

Published on: 02/12/2025

California’s new Assembly Bill 1263 (AB 1263) is set to dramatically reshape how firearm-related products are sold and shipped to residents across the state. Signed in October 2025, the law extends the existing Firearm Industry Responsibility Act (FIRA) and adds new identification, notice, and compliance requirements for all firearm-industry members, including online retailers, manufacturers, and distributors.

Industry NewsBlog

Going Paperless in 2025: The Dealer’s Guide to e4473, Cloud Storage, and Audit-Proof Workflows

Ryan Stout

Published on: 14/11/2025

Dealers across the country are accelerating their move to electronic 4473s (e4473) and cloud-based record keeping. The shift, driven by both convenience and compliance, has quickly turned from a forward-thinking upgrade into an industry standard.

BlogIndustry Tips

Why MAP Pricing Still Matters in 2025, And How Smart Brands Are Reinforcing Their Value Chain

Ryan Stout

Published on: 12/11/2025

In a rapidly evolving outdoor-sports and firearms market, where consumers expect premium gear, immersive content, and reliable availability, brands can’t afford to let their value erode. That’s why minimum advertised pricing (MAP) remains one of the most critical tools for protecting brand equity, preserving margins, and ensuring consistent messaging across channels.

BlogMAP Pricing