The Blog

Going Paperless in 2025: The Dealer’s Guide to e4473, Cloud Storage, and Audit-Proof Workflows

Ryan Stout

Published on: 14/11/2025

Dealers across the country are accelerating their move to electronic 4473s (e4473) and cloud-based record keeping. The shift, driven by both convenience and compliance, has quickly turned from a forward-thinking upgrade into an industry standard.

BlogIndustry Tips

Why MAP Pricing Still Matters in 2025, And How Smart Brands Are Reinforcing Their Value Chain

Ryan Stout

Published on: 12/11/2025

In a rapidly evolving outdoor-sports and firearms market, where consumers expect premium gear, immersive content, and reliable availability, brands can’t afford to let their value erode. That’s why minimum advertised pricing (MAP) remains one of the most critical tools for protecting brand equity, preserving margins, and ensuring consistent messaging across channels.

BlogMAP Pricing