Direct Brand-to-Retailer Ordering

BFG is a cutting-edge platform designed to transform the relationship between brands and retailers. By directly connecting brands to over 1,000 retail locations, BFG eliminates the traditional middleman, allowing both parties to benefit in numerous ways.

What Powers the BFG Ecosystem

Direct and Digital Distribution

Our distribution platform enables direct retailer brand and retailer-retailer interactions.

efficient dropshipping

BFG revolutionizes the dropshipping experience, seamlessly connecting retailers with brands and other retailers.

seamless inventory management

Designed to elevate your operations by embracing efficiency and reducing complexities in every step of your supply chain.

Benefits To Brands

With Direct Brand-to-Retailer Ordering, retailers can purchase directly from participating brands through a streamlined ordering experience—designed to be as intuitive as modern eCommerce, but purpose-built for the realities of our industry.

BFG provides a solution that will directly affect your profitability.

Higher Profit

Margins

By bypassing intermediaries, brands can retain a larger share of the profits from their sales.

PricinG Control

Set competitive prices that reflect the true value of your products while maintaining profitability.

Direct Market

Access

Gain direct access to a wide network of retailers without the need for extensive distribution channels.

Smarter Retail

Connections

Build stronger and more transparent relationships with retailers, leading to better collaboration and product placement.

Benefits to Retailers

With Direct Brand-to-Retailer Ordering, retailers can purchase directly from participating brands through a streamlined ordering experience—designed to be as intuitive as modern eCommerce, but purpose-built for the realities of our industry.

Lower Product

Costs

With no middleman involved, retailers can purchase products at a reduced cost, increasing their margins and improving their bottom line.

Improved Inventory

Management

Streamlined ordering and faster delivery times lead to more efficient stock management and reduced lead times.

Diverse Product

Selection

Access a wider range of products directly from brands, enabling better variety and unique offerings in-store.

Exclusive Platform

Deals

Unlock exclusive promotions and deals available only through the BFG platform, giving you a competitive edge in the marketplace.

BFG is set to redefine the way brands and retailers collaborate, creating a more efficient, profitable, and mutually beneficial supply chain. BFG works for retailers seeking better pricing and product variety.

How it works

( and why it’s easy )

BFG provides a centralized, brand-direct ordering flow that simplifies the steps that normally slow transactions down: retailers browse available products, place orders directly with the brand, and manage ordering from a single experience—without chasing down information across multiple channels. The result is less back-and-forth, fewer errors, and faster replenishment.

What it unlocks

for brands

A direct path to retail without losing clarity and control.

Stronger dealer relationships built on access, responsiveness, and performance.

Faster feedback loops to respond to demand and support sell-through.

For Retailers

A simpler buying experience with fewer steps and less friction.

Faster restocks and improved access to product.

Better business outcomes through cleaner ordering and fewer surprises.

For Consumers

When retailers can restock faster and brands can support dealers more effectively, customers benefit from better availability, quicker access to products, and a more reliable buying experience.

A new revenue channel—built for brand-to-retail at scale.