The Content Engine

Simplifies pricing policy management, making it easier for brands, distributors, and retailers to work together and stay connected.

What it is

BFG fixes this with The Content Engine.

The Content Engine is BFG’s centralized product information hub that keeps your product content accurate and synchronized across participating retailer channels—from specs and descriptions to images and digital assets.

Accurate MAP, MSRP, UPP and MPT Pricing and Seamless Integration

Keep track of and enforce pricing policies to maintain consistent pricing across different channels.

Simplify Processes

Manage and update pricing policies and pricing from a central platform, reducing manual efforts and errors.

Enhance Collaboration

Facilitate better communication and coordination between brands, distributors, and retailers.

Protect Brand Integrity

Ensure that brand pricing standards are maintained and that retailers adhere to pricing policies.

Key Features

With BFG, collaboration is easier and more effective than ever.

Centralized Pricing Policies Management

Our user-friendly platform lets brands update and manage pricing policies and pricing all in one place.

Real-Time Updates

Get instant alerts about any changes to pricing policies or pricing, so you can stay compliant and up-to-date effortlessly.

Flexible Policy Support

BFG accommodates a wide range of pricing policies, from strict enforcement to more flexible strategies, tailored to your needs.

Seamless Data Integration

Easy Data Import and validate product data effortlessly, reducing errors and ensuring accuracy.

Dashboard Insights Monitor product listings, pricing policy compliance, and subscription metrics with our comprehensive dashboard.

What it unlocks

For Brands

Brand consistency everywhere your products appear—with less manual effort.

Faster launches and updates because content changes don’t require endless coordination.

Fewer listing errors that lead to confusion, returns, or lost trust.

Better conversion driven by accurate specs, strong imagery, and clear product positioning.

For Retailers

Cleaner product pages with fewer missing details and fewer customer questions.

Less time spent managing content and more time spent selling.

More confidence in accuracy—especially around pricing, compliance, and key specs.

For Consumers

Shoppers get better information, clearer expectations, and a smoother buying experience—which reduces hesitation and increases confidence.

Content shouldn’t be a bottleneck. It should be an engine.

Ready to see how BFG can make a difference for your business?

BFG – Empowering Your Pricing Policies Management for a Smarter Future.