CLASS-LEADING SHIPPING RATES

Reduce friction at checkout—so orders move faster, margins improve, and customers complete purchases with confidence.

class-leading shipping rates designed for the industry.

BFG provides access to highly competitive shipping rates built specifically for the realities of shipping products in our space. The goal is to reduce the total cost of fulfillment without adding operational complexity—so shipping becomes a growth advantage instead of a recurring friction point.

How it works

(and why it’s easy)

Instead of retailers negotiating rates on their own or absorbing inflated costs, BFG streamlines shipping economics through optimized rate access. That means retailers can quote and fulfill more competitively, brands benefit from faster sell-through, and the entire purchase experience becomes smoother. When shipping is predictable and affordable, it removes hesitation at checkout and reduces the operational drag that slows down growth.

What it unlocks

For Brands

Better shipping economics support stronger sell-through because retailers can fulfill orders more competitively and more consistently.

Reduces friction for retail partners, which improves adoption and makes it easier to scale direct brand-to-retailer commerce.

For Retailers

Competitive shipping rates improve conversion by reducing checkout sticker shock and making fulfillment more profitable.

Reduces the time and effort spent managing shipping workarounds, troubleshooting exceptions, or dealing with inconsistent costs—freeing up teams to focus on selling and customer experience.

For Consumers

Fair and predictable shipping costs reduce abandoned carts and increase confidence at the moment of purchase. When delivery costs make sense and fulfillment is reliable, customers complete purchases more often—and feel better about the buying experience from checkout to delivery.